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Building societies have once again demonstrated their reputation as the standout performers in the UK’s mortgage market, maintaining their lead in overall broker satisfaction for the thirteenth consecutive time. The latest edition of Smart Money People’s Mortgage Lender Benchmark confirms this ongoing trend, with building societies achieving record-breaking satisfaction levels, surpassing even the impressive milestones set earlier in 2024.

A widening gap in broker satisfaction

In a fiercely competitive market, building societies remain the benchmark for excellence, with brokers consistently rating them highly for customer service, system efficiency, and overall satisfaction. With an overall satisfaction rating of 86.5%, they outperformed nearest challengers lifetime lenders by a notable 2.7% points overall, reinforcing their reputation as trusted partners in the mortgage sector.

Excelling in key metrics

Compared to other lender types, building societies excel in:

• Ease to find customer eligibility – scoring 85.4%, comfortably ahead of lifetime lenders (83.7%), banks (82.7%) and specialist lenders (81.5%), showcasing their ability to simplify the lending process
• Communication – leading with 82.8%, building societies ensure brokers stay well-informed, outperforming lifetime lenders (81.5%), banks (77.7%) and specialist lenders (77.4%)
• Online tools and system  – at 84.0%, they maintain a clear edge over other sectors, ensuring brokers have a seamless experience with their online platforms

A track record of excellence

Building societies have demonstrated remarkable consistency in their performance, as evidenced by their overall satisfaction scores in our Mortgage Lender Benchmark. In the last three years, their scores have steadily climbed, starting at 83.4% in H1 2021 and reaching a new high of 86.5% in H2 2024. Even during periods of market volatility, such as in H2 2022, when scores dipped slightly to 82.6%, building societies quickly rebounded, showing resilience and commitment to continuous improvement.

Adapting to the future

To maintain their dominance in the evolving mortgage market, our broker feedback tells us that building societies must remain innovative and proactive. Key areas of focus include:

1. Digital transformation: Ongoing investment in cutting-edge tools and systems to streamline processes and enhance the user experience for brokers and borrowers alike.
2. Speed and precision: Increasing the efficiency of application processing and decision-making to meet rising market demands.
3. Effective communication: Ensuring transparency and consistent engagement with brokers throughout the lending process.

Sustaining leadership in a dynamic market

The thirteenth edition of the Mortgage Lender Benchmark shows that building societies are successfully delivering broker satisfaction and operational excellence. Their ability to adapt to market demands, invest in innovative solutions, and prioritise efficiency ensures they stay ahead in an increasingly competitive landscape.

Looking forward, building societies face an exciting yet challenging future. The mortgage market is evolving rapidly, shaped by economic shifts and changing borrower expectations. To remain at the forefront, building societies must double down on their strengths – exceptional service, robust systems, and trusted relationships, while embracing forward – thinking strategies to stay agile and responsive.

Summary

In an industry where trust and reliability are vital, building societies have consistently demonstrated their value. By continuing to set high standards and driving innovation, they’re well positioned to continue meeting the expectations of brokers and their clients. Their track record of success suggests that they are not just keeping pace with change – they are leading it.

You can read the full report

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